Kate Hudson does a lot of reverse showrooming where she shows consumers a lot of the garments that they can buy online, but she gets people to come out to these stores through her online showcasing.
If anyone has been looking for her in movies they will notice that she hasn’t had a lot of major roles in a long time. This is largely because she has been so focused on getting Fabletics to the place where she wants it to be. Right now she knows that she has a fan base that is interested in what she is doing. Innovation has been the key to getting her to this point. Kate doesn’t want her fans to lose interest just because she has not paid attention to what consumers were interested in.
Hudson doesn’t want to be the one to drop the ball when it comes to marketing her brand. She knows that the competition is out there, and she realizes that Amazon is always on her heels.
Most of the time she is working on ways to develop a better brand than what she was looking at several years before. She is striving to get better. She has had an ear for consumer demands for many years, but she has managed to stay on top because she has stayed aggressive.
Now people want to see more from her and they want to know what she is going to do next. Her next step is vital and it is also a big one. She plans to open 100 stores in the next five years. This is a huge plan, but when she accomplishes this it will be a major milestone. It is going to be the thing that sets her apart from all other female athletic clothing stores. It may be possible that she can compete with Amazon on a greater level because she has more exposure through the brick and mortar stores for Fabletics.
There is no doubt that she is seeing the trends in the industry and she is trying to stay ahead of the trends. Hudson doesn’t want to be one that follows the trends. Hudson has deemed herself a trendsetter.