Herbalife is an international multi-level company that initiates, markets and sells a variety of products ranging from nutrition supplements to personalized care products. The company was established in the year 1980 by Mark Hughes.
Headquartered in Los Angeles California, the company is in operation in over 95 countries across the world. It has employed an approximate number of 8,000 employees around the globe with a network of over 3.2 million distributors.
Herbalife’s major products include protein shakes and weight loss vitamins. It also produces sports hydration drinks, protein bars, aloes, and teas. The company’s products are manufactured in the 5 major outlets located in the United States and China.
The company mainly markets its products through team sponsorships. It is the shirt sponsor of United States Major Soccer league side, LA Galaxy from the year 2007. The company has also sponsored the world’s best footballers, Christiano Ronaldo, and Barcelona’s Lionel Messi.
Herbalife penetrated the fashion industry when it announced a design contest in partnership with the renowned Fashion Institute of Design and Merchandising. The fashion competition is a section of a specialized advanced study platform. In the program, FIDM students are required to come up with a variety of designed active wear.
Students taking part in the competition are put into groups and challenged to develop an activewear collection that features an active and healthy lifestyle. The students are also expected to present their end products to the FIDM panel and the Herbalife Nutrition team of specialists.
The final challenge of the participants will involve an intense scrutiny by the panel of judges from both parties. The entire team will be required to highlight how to incorporate the individual ideas into a collection. Furthermore, the students are allowed to take part in individual designs apart from their group projects.
Herbalife Nutrition’s Chief Executive Officer, Rich Goudis said that the Fashion Institute of Design and Merchandising is one of the best fashion institutes in the world. He added that its commitment to innovation and production of quality designs made it the best partner in the contest.
Barbara Bundy, FIDM’s Vice President noted that 2018 was the 26th year that the school had collaborated with a global brand in the creation of a fashion contest for its students. The vice president thanked the company for inspiring and challenging the FiDM students.